Tag Archives: promotion

Selling

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Image courtesy of Josch13

In the fable The Vain Jackdaw, Aesop tells the story of a jackdaw who is determined to make himself look better by attaching the feathers of other birds to his body. Initially this works as Jupiter chooses the jackdaw to be the “sovereign over the birds” due to “the beauty of his plummage”. The other birds, seeing through the jackdaw’s colourful facade, remove the false feathers, exposing him for who he truly is.

Social media is full of jackdaws, strutting around trying desperately to gain the attention of others. While this may seem a bit harsh, in reality it happens far too much for my liking. Continue reading Selling

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Marketing

For Sale

Image courtesy of Diane Parkhouse

Let me start off this post with little caveat, I am not writing this in response to any one person or event. I am not attempting to insult or put down anyone. That is the last thing I want to happen. I apologize in advance if it comes across that way. If you feel I have crossed the line, feel free to let me know directly or through the comment section below. Thank you.

Before I became a teacher, I was involved in retail sales for a number of years. I sold many things including cameras, computers, computer classes, and so on. I will be the first to admit that I am not ‘sold’ on selling techniques. I feel they depersonalize things to the point of almost dehumanizing the purchaser. When you become focussed on the sale more than the person, you are reducing the person to their money. I believe the job of a sales person should be that of assistant. You need to assess what the person needs and then help them find what works best for THEM, not your pocketbook. You are the person who (should) know the product or service best and then connect what the person needs or wants to what matches them.

Being a teaching professional sometimes forces us to take on the role of salesperson. We need to market ourselves in order to get the position we need. Waiting around for the ‘right job’ to come along rarely works and often leads to disappointment. There is a place for ‘selling’ ourselves as professionals, but I fear that we often start to take on the characteristics of the salesperson that we hate the most. Here are some of the things to think about: Continue reading Marketing